Southern Africa's Largest Cosmetics & Beauty Fair
Direct access to South Africa's $4.2 billion beauty market and, under AfCFTA, a continental market of 55 countries. The single international meeting point for cosmetics, personal care, hygiene, medical aesthetics, and supplements.
Free Visitor Entry
Africa's Beauty & Cosmetics Meeting Point
ABeautyExpo is the most comprehensive B2B trade platform for the cosmetics, beauty, personal care, hygiene, and dietary supplement sectors on the African continent. In its second edition in Johannesburg, this international fair — organized by Bifaş and Hedef Expo — forms Turkey's strongest cosmetics trade bridge to Africa.
South Africa Beauty Market Figures
These figures, based on Mordor Intelligence, Statista, and Market Data Forecast, are the numerical proof of why ABeautyExpo is held in Johannesburg. South Africa alone represents 28% of the continental market.
Skincare is the largest segment of the African cosmetics market, driven by hyperpigmentation, acne, and dry-skin demand.
Hair Care is the fastest-growing segment, projected to reach $1.12B by 2031.
Zero tariffs on cosmetics raw materials across 55 African countries.
SADC Country Profiles & African Market Opportunities
ABeautyExpo offers direct access not only to the South African market, but to 15 countries across the SADC Free Trade Area and 55 African countries under AfCFTA.
South Africa
The continent's largest single cosmetics market. Johannesburg is the logistics and finance hub.
Nigeria
Under AfCFTA. Lagos is the largest cosmetics distribution hub.
Kenya
Nairobi is East Africa's cosmetics and wellness products center. E-commerce is growing fast.
Zimbabwe
An easily reached, growing middle-class consumer market via South Africa.
Tanzania
Dar es Salaam stands out for demand for natural and organic beauty products.
Botswana
Same customs union as South Africa. Tariff-advantaged access.
Mozambique
A rapidly growing hygiene and personal-care market reached via Maputo.
Zambia
Rising purchasing power in the Copper Belt region is driving cosmetics demand.
Namibia
Strong retail presence on the west coast via the Windhoek distribution network.
Uganda
East Africa's young demographic shows strong interest in beauty and wellness products.
AfCFTA Makes All of Africa One Market
The Continent's Trade Hub, the Fair's Natural Home
Every buyer and distributor within the SADC Free Trade Area comes together at ABeautyExpo.
Six Sectors, One Roof
Each category is organized with its own buyer audience, dedicated hall, and program. A specialized visitor profile means more productive B2B meetings.
Skincare & Derm
- Clinical skincare and dermocosmetics
- Day/night creams, serums, toners
- SPF and after-sun protection
- Anti-aging, hyaluronic acid, retinol lines
- Hyperpigmentation and acne treatment formulas
- Eye, lip, and neck care products
Color, Fragrance & Hygiene
- Color cosmetics and all makeup products
- Perfume, cologne, deodorant, and niche fragrances
- Color formulations tailored to African skin tones
- Personal hygiene and bath products
- Wet wipes, baby care, medical soaps
- Nail polish and care products
Hair & Salon
- Professional hair care and coloring systems
- Curly, coily, and short-hair products
- Hair extensions, wigs, and add-ons
- Salon furniture, chairs, and washing units
- Manicure-pedicure equipment
- Nail extensions and nail-art supplies
Medical Aesthetics & Equipment
- Medical laser and light-based aesthetic devices
- Carboxytherapy, cryotherapy, RF devices
- IPL, epilation, and phototherapy systems
- Dermapen and mesotherapy equipment
- Spa beds, thalasso, and wellness equipment
- Aesthetic-clinic furniture and infrastructure
Natural, Organic & Supplements
- Nutricosmetics: collagen, biotin, antioxidants
- Products featuring Marula, Baobab, and Rooibos extracts
- Vegan and cruelty-free certified lines
- Dietary supplements and wellness products
- Clean beauty and sustainable packaging
- Aromatherapy and essential-oil products
Packaging, Ingredients & Private Label
- Cosmetic packaging and bottle design
- Labeling, printing, and brand-identity solutions
- Active ingredients and raw material sourcing
- Fragrance components and essence concentrates
- Contract manufacturing and private-label services
- Cosmetic testing labs and certification
ABeautyExpo ürün kategorileri
Buyers & Sellers, One Floor
Choose the Booth Package for Your Brand
- Ready-made shell booth system
- Electricity connection (5A)
- Listing in the fair catalog
- 2 exhibitor badges
- Custom-designed booth system
- Electricity connection (10A)
- Fair catalog + website listing
- 5 exhibitor badges
- Priority MyMatch matching
- Premium corner location
- Electricity connection (20A)
- Full media package
- 10 exhibitor badges
- Dedicated B2B meeting room
MyMatch: Smart Business Matching System
Before the fair doors open, exhibiting brands and registered buyer delegations from across Africa are matched on the MyMatch platform.
Register as a manufacturer, distributor, or buyer delegation. Define your product categories and target markets.
The MyMatch algorithm identifies the best matches based on customs capacity, product fit, and buyer profile.
A personalized meeting schedule is sent by email ahead of the fair. Simultaneous interpretation support is available.
Face-to-face meetings and deal-making take place in dedicated B2B meeting rooms.
Select your role and sector to see your potential network.
Gallagher Convention Centre
Africa's most prestigious exhibition and conference centre since 1993. Strategically located between Johannesburg and Pretoria, with 27,000 m² of indoor exhibition space across 32 hectares. Address: 19 Richards Drive, Halfway House, Midrand 1685, South Africa. Direct access via N1 Highway, 25 min from OR Tambo Airport.
How to Get to Johannesburg
Everything you need to know about flights, visas, accommodation, and airport transfer from Turkey to Johannesburg.
Turkish passport holders can enter South Africa visa-free for up to 30 days.
EU and UK citizens can enter visa-free for up to 30–90 days.
US and Canadian passport holders can enter visa-free for up to 30 days.
A visa must be obtained in advance from the embassy. Apply for an invitation letter.
Booth Freight & Technical Specifications
| Gallagher Ceiling Height | 5.6 meters |
| Maximum Booth Height | 4.0 meters |
| Electricity — Shell Booth | 5A / 220V included |
| Electricity — Premium | 10A / 220V included |
| Electricity — VIP | 20A dedicated line |
| Water & Drainage | Available at extra cost |
| Internet (WiFi) | Free throughout the venue |
| Loading Door | 42×35 feet (h×w) |
| Setup Days | 10–11 August 2027 |
| Teardown Day | 15 August 2027 |
Put Your Brand on Africa's Most Prestigious Fair
Comprehensive visibility from before the fair to after. Direct contact with your target audience, brand awareness, and B2B matching opportunities in one package.
- Exclusive branding at the fair entrance
- Logo and banner on the hero slider
- Stage presentation at the opening ceremony
- Featured across all digital channels
- 20 VIP invitations + B2B priority
- Dedicated networking area
- Top billing in the press release
- Post-fair analysis report
- Logo branding at the venue
- Sponsor section on the website
- Weekly social media mentions
- Full-page catalog ad
- 10 VIP invitations
- B2B matching priority
- Stage presentation
- Dedicated networking area
- Sponsor logo in the catalog
- Logo on the website
- Social media mentions (3 posts)
- 5 invitations
- VIP invitations
- B2B priority
- Stage presentation
- Dedicated area
Get a Sponsorship Offer
Fair Brochure & Exhibitor Guide
Download the comprehensive fair brochure and Exhibitor Guide, covering booth pricing, the fair schedule, travel information, and exhibitor package details.
Newsletter Subscription
Get fair updates, early registration offers, market reports, and African cosmetics industry news straight to your inbox.
The Voice of the Industry
“Exhibiting at Gallagher gave us direct access to SADC distributors. We grew export sales by 35% within the first six months.”
“The MyMatch system worked far beyond our expectations. We shook hands with four major pharmacy chains from South Africa and Nigeria.”
“There was no better opportunity to introduce our local Marula oils to international manufacturers. We signed contracts with two buyers from France and India.”
Write to Us to Apply or Get Information
Get in touch with us for booth reservations, visitor registration, sponsorship, or media accreditation.
Our Global Representative Offices
Supporters & Partnerships
ABeautyExpo 2027 is made possible with the support of public institutions, industry associations, and strategic partners.
LOGO PLACEHOLDER — confirmed institution/organization logos will be added