The Shortest Path Into Africa
One fair, direct access to the 15-country SADC market and 54 AfCFTA countries.
Direct Market Access
The $4.2B South African beauty market and zero tariffs across 54 AfCFTA countries. Step into the continent's trade hub at a single fair.
Planned Meetings, Not Chance Encounters — MyMatch
Algorithmic matching with buyer delegations before the doors even open. You'll know who's coming to your booth in advance — no wasted time.
Registered Hosted Buyer Delegations
The region's real decision-makers — distributors, pharmacy-chain buyers, beauty-salon-group purchasing managers — are brought in by invitation.
Reduce Regulatory Risk
With SAHPRA (South African Health Products Regulatory Authority) guidance, learn the compliance hurdles you'll face before entering the market.
One Fair, Multi-Market Economics
Compare the cost of a single fair against separate marketing trips to 15 SADC countries.
Brand Visibility & Press
Build industry-leader perception, not just sales, with a stage at the Beauty Talks & Trends conference, press coverage, and social/web visibility.