Name: ABeautyExpo 2027
Start: 2027-07-22
End: 2027-07-24
Location: Gallagher Convention Centre

Question 1

Date & Venue

Accepted Answer

ABeautyExpo 2027 takes place 22–24 July 2027 at the Gallagher Convention Centre in Johannesburg, South Africa.

Question 2

Booth

Accepted Answer

We offer four booth packages — Shell, Standard, Premium and VIP — starting from 12 m². See the Booth Pricing section under Exhibiting or submit a Booth Application for full details.

Question 3

Visa

Accepted Answer

Citizens of Turkey, the EU, UK, US and Canada can enter South Africa visa-free for 30-90 days. Nationals of India and China need to apply for a visa in advance. You can request a visa invitation letter from the Travel menu on our website.

Question 4

B2B

Accepted Answer

MyMatch is our smart B2B matchmaking system that pairs exhibitors and visitors by shared interests, letting you schedule pre-planned one-on-one meetings before the fair. Visitors can request meetings directly through MyMatch. Exhibitors also have access to the Matchmaking Simulator, which shows your potential number of matches in advance.

Question 5

Transport

Accepted Answer

From OR Tambo International Airport, take the Gautrain to Sandton (15 min), then a taxi/Uber/Bolt to Gallagher Convention Centre (25-35 min). Gallagher offers free parking for 5,000 vehicles.

Question 6

How Can I Become an Exhibitor?

Accepted Answer

You can become an exhibitor by using the booth application form on our website or by reaching us through the Contact page.

Question 7

Which Countries Will Visitors Come From?

Accepted Answer

Our visitor outreach covers the entire African continent, as well as Russia, the Balkans, Europe, Arab countries, the Middle East and South America.

Question 8

Can You Give Information About the Fair's Visitor Audience?

Accepted Answer

Our visitor profile spans a wide range — from distributors and importers to pharmacy chains, online sellers, estheticians, dermatologists and makeup specialists, salon/spa owners, hotel-spa managers, and franchise investors. See the "Who Is Visiting?" page on our website for the full list.

Question 9

What Days and Hours Is the Fair?

Accepted Answer

The fair takes place 22-24 July 2027 at the Gallagher Convention Centre in Johannesburg, with fair hours 10:00-19:00 (until 18:00 on the final day).

Question 10

What Is the Share of Cosmetics and Personal Care Products in South Africa?

Accepted Answer

Our fair representative will give you detailed information — please reach us through the Contact page for details.

Question 11

What Is the Smallest Booth Size in m²?

Accepted Answer

You can take part with our Shell Booth option starting from 12 m². Simply fill out the booth application form on our website and our team will get in touch with you quickly. You can also reach us through the Contact page.

Question 12

How Much Are the Exhibiting Fees?

Accepted Answer

To help you in the best way, simply fill out the booth application form on our website. Our team will get in touch with you quickly, or you can reach us through the Contact page.

Question 13

Do You Have Partner Hotels?

Accepted Answer

You can find information on our recommended hotels in the Accommodation section of our website.

Question 14

How Many Companies Have Registered So Far?

Accepted Answer

Our exhibitor count is updated continuously — please reach us through the Contact page for the latest figures.

Question 15

Can You Send Me the Floor Plan?

Accepted Answer

To request the current floor plan from our fair representative, please reach us through the Contact page.

Question 16

What Are the Product Categories?

Accepted Answer

You can find all of our product categories on our website.

Question 17

Is There Government Support?

Accepted Answer

The Ministry of Trade support process for the fair has begun and is ongoing. The industry will be informed as it progresses.

Question 18

Which Edition of the Fair Is This?

Accepted Answer

ABeautyExpo is being held for the 2nd time.

Question 19

Can We Build Our Own Booth?

Accepted Answer

You can choose a package booth or have a custom-designed booth built.

Question 20

What Is Your Payment System?

Accepted Answer

Our fair representative will give you detailed information about payment options — please reach us through the Contact page for details.

Question 21

How Many Halls Will the Fair Be Held In?

Accepted Answer

The fair is planned to be held across 3 halls.

Question 22

Are There International Exhibitors at the Fair?

Accepted Answer

Thanks to our international agency network and local outreach efforts, international exhibitors take part in the fair.

Question 23

Do You Have Sponsorship Packages?

Accepted Answer

Yes, we offer four sponsorship packages — Platinum, Gold, Silver and Hospitality Partner. You can find package details and pricing in the Sponsorship section of our website, and submit an application form there.

Question 24

Why Should I Exhibit?

Accepted Answer

A single fair gives you direct access to 54 AfCFTA countries and the 15-country SADC market. With MyMatch you can arrange planned meetings with buyer delegations before the fair even opens, meet registered Hosted Buyer delegations, and build brand visibility through the Beauty Talks & Trends conference. See the "Why Exhibit?" page on our website for details.

Question 25

Why Should I Visit?

Accepted Answer

Compare 200+ brands and suppliers across 6 sectors under one roof, plan appointments with the best-fit brands in advance through MyMatch, and meet manufacturers directly without importer/distributor layers. Entry is completely free. See the "Why Visit?" page on our website for details.

Frequently Asked Questions